Client: Badan Informasi Geospasial (BIG)
Sector: Geospatial Information, Public Sector & Government Institution
Scope of Work: Photography (Executive & Operational Workforce) & Annual Report Layout Design
Key Roles: Ahmad Zamroni (Art Director & Lead Photographer)
Deliverables: BIG Annual Report (Visual Asset Library & Publication Design Layout)
Location: Bogor, Indonesia
Person in Charge : Suprajaka, Head of Center for Research, Public Relations and Cooperation
Editor : Mone Iye Cornelia Marschiavelli Luciana Retno Prastiwi Intan Pujawati Kesturi Haryunani Pendar
Contributor : M. Ricy Ismail | Ririn Threesiana | Wahyu Lazuardi | Yuan Karisma Sang Ariyora | Sarah Leila Hanief | Ninuk Christina Anggraeni | Devita Remala S. | Ilham Maulana | Febriananda Ladivanov | Ramadani Setyohesti | Amirul Hajri | Irba Zahra Salsabila | Agung Teguh Mandira | Maya Scoryna | Tommy Nautico | Luthfia Nuraini R. | Ellen Suryanegara | Bramanto Apriandi | Farrah Leovita P. | Abdi Maulana A. | Maryanto | Hanik Nurdiana Sabita | Atika Kumala Dewi | Landscape Photography : Yoniar Hufan Ramadhani
Design and Copywriting by Rana Seribu Kata : Production Manager | Art Director | Portrait Photographer: Ahmad Zamroni Senior Editor : Pudji Lestari Graphic Design : Aryo “Jonk” Pambudi & Wrihatnolo Dwi Chandra
Executive Summary :
Pendekatan visual storytelling pada Laporan Tahunan Badan Informasi Geospasial (BIG) dirancang untuk menyentuh sisi emosional korporasi melalui strategi fotografi yang bernuansa empati. Eksekusi visual tidak hanya berfokus pada jajaran pimpinan, melainkan juga mengabadikan para pekerja operasional seperti teknisi, petugas keamanan, hingga staf pendukung yang menjadi fondasi kemajuan BIG. Pendekatan ini membangun narasi keberlanjutan (sustainability) yang autentik sekaligus menghadirkan penyajian laporan yang lebih bernyawa dan humanis.
Dari sisi desain, kompleksitas peta geospasial dan kekayaan data spasial ditransformasi menjadi visualisasi data (data visualization) yang intuitif. Eksplorasi tipografi yang tajam pada setiap pemisah halaman (page-divider), dipadukan dengan skema warna dan infografis yang terukur, berfungsi sebagai penegas pesan kunci. Layanan lintas disiplin yang mengawal proyek dari konseptualisasi visual hingga tata letak siap terbit ini memberikan kepastian eksekusi bagi lembaga, menyajikan materi teknis yang rumit menjadi publikasi korporat yang komunikatif, estetis, dan menarik.
The visual storytelling strategy for the Badan Informasi Geospasial (BIG) Annual Report was crafted to touch the emotional core of the institution through empathy-driven portraiture. Beyond C-suite leadership, the photography highlights operational personnel (including field technicians, security staff, and support teams) who form the backbone of BIG’s progress. This human-centric approach creates an authentic narrative of institutional sustainability while bringing a warm, approachable tone to the corporate publication.
On the design front, complex spatial datasets and geospatial maps were converted into intuitive, accessible data visualizations. Strategic color schemes, custom infographics, and sharp typographic treatments across page dividers serve as clear anchors for key institutional messages. By managing both photographic production and publication design under a unified creative vision, the project ensures complete operational certainty for the agency, turning complex technical data into an engaging and aesthetically refined corporate publication.
