Client: PT Austindo Nusantara Jaya Tbk (ANJ)
Sector: Agribusiness & Sustainable Agriculture
Scope of Work: Commercial Photography & Report Art Direction
Deliverables: Visual Assets & Visual Consept Design
Recognition: Juara 3 (3rd Place) | Kategori Perusahaan Go Publik Non Keuangan, Annual Report Award (ARA) 2023
Location: Jakarta, Sumatera Utara, Kalimantan 
Executive Summary :
Proyek terpadu untuk PT Austindo Nusantara Jaya Tbk (ANJ) yang menggabungkan dokumentasi fotografi komersial di lokasi operasional dengan Art Direction untuk tata letak Laporan Tahunan dan Laporan Keberlanjutan 2022. Mengusung strategi visual storytelling gaya editorial, pendokumentasian berfokus menangkap jiwa keberlanjutan (the soul of sustainability) dan dampak nyata di lapangan. Pendekatan ini menghindari klise visual generik yang dingin, dengan menghadirkan interaksi manusia yang autentik serta bukti konkret pengelolaan lingkungan agribisnis.
Peran ganda sebagai fotografer sekaligus Art Director memastikan setiap bidikan foto dan hierarki tata letak terintegrasi secara presisi sejak awal produksi. Layanan hulu ke hilir ini memberikan ketenangan pikiran (peace of mind) bagi tim korporasi, menghasilkan publikasi yang bernyawa, komunikatif, serta berhasil mengantarkan ANJ meraih Juara 3 pada Kategori Perusahaan Go Publik Non Keuangan di ajang Annual Report Award (ARA) 2023.
An integrated visual and design project for PT Austindo Nusantara Jaya Tbk (ANJ), combining commercial photography across operational sites with complete Art Direction for the page layout of the 2022 Annual and Sustainability Reports. Grounded in an editorial visual storytelling strategy, the assignment captured the authentic soul of ANJ’s ESG commitments. By moving away from cold, generic stock imagery, the visual narrative highlights genuine human connections and verifiable progress in sustainable agribusiness.
Serving as both Photographer and Art Director ensured seamless synchronization between site photography and publication design from concept to completion. This comprehensive end-to-end execution offered complete peace of mind for the corporate team, culminating in an authoritative publication that earned 3rd Place in the Non-Financial Public Listed Company Category at the Annual Report Award (ARA) 2023.
